Your Favorite Brands
Apple
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Uber Eats
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PepsiCo
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AirBnB
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IDEO
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Netflix
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AmEx
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Swiffer
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Nike
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Apple 〰️ Uber Eats 〰️ PepsiCo 〰️ AirBnB 〰️ IDEO 〰️ Netflix 〰️ AmEx 〰️ Swiffer 〰️ Nike 〰️
Were built on Design Thinking
… IS YOURS?
You generally only get one chance with a buyer - why walk in the door with a product that’s NEARLY BUT NOT QUITE there only to lose your chance?
How do we avoid this? Design Thinking.
You might be thinking, “Design Thinking, well sure! My product’s got stellar packaging”. Uhh… not quite. Design Thinking is a problem-solving system that puts you in touch with users and their needs. Think CX, not Canva.
When was the last time you got some real (unbiased) feedback from customers who have never heard of your product before? When was the last time you observed REAL LIFE users interact with your product to learn how they use it, whether they struggle, whether they genuinely like it?
If you’re hearing “no” from a retailer, there’s likely something still to learn from your customers. Design Thinking is a great way to get started.
Ready to dive in?
What is Design Thinking?
Design Thinking is a dynamic, five-step adventure that turns human-centered insights into real-world innovation. Think of it as a toolkit for challenging assumptions, sparking fresh ideas, and aligning teams—from the C-suite to customers—around solutions that actually work. Whether you're a startup or a global brand, Design Thinking helps transform big dreams into small, testable steps. With the right mindset, anything is possible!
Empathize
Let’s start by stepping into our customers' shoes! Through research, observation, and deep listening, we’ll uncover real needs, frustrations, and desires—because the best solutions start with understanding people.
Define
Now that we have our finger on the pulse, we’ll turn insights into clarity. Sifting through what we’ve learned, we’ll pinpoint the core problem worth solving. A well-defined challenge sets the stage for breakthrough ideas.
Ideate
Think big, then think bigger! Using guided brainstorming tools, we’ll break past typical thought patterns to uncover hidden gems. No idea is too wild—this is where the magic happens.
Prototype
Time to get hands-on. First, we’ll create quick, scrappy prototypes to bring ideas to life. Then, we’ll share them with stakeholders to gather feedback. As a team, we’ll decide which concept is the most exciting, feasible, and needed by customers.
Test
Now, we put our assumptions to the test. By gathering real-world feedback, we’ll determine whether our idea truly solves the problem we set out to address. If it doesn’t? No problem—we’ll refine, pivot, or start fresh with everything we’ve learned.
Ready to get started?
If you’re ready to learn more about what Design Thinking can accomplish for your business, let’s chat about it! Select a time and we can jump on a call!
Amazing Offer Alert!
Hi! My name is Heidi - I will be graduating with my master’s degree in Organizational Leadership & Innovation spring of 2025! I’m looking for THREE brands to work with on Design Thinking projects for FREE to help me gain experience and learn what emerging brands need the most!
Free Resources Below!
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Free Resources Below! 〰️
Want some FREE resources?
Keep scrolling for lots of actionable tools you can start implementing today!
Big data defines your customer’s demographics, but customer discovery helps you empathize with their life, challenges, and needs. These insights fuel Design Thinking breakthroughs. Explore these techniques to get started!
Customer Discovery Menu
Ready to get serious about Customer Discovery?
Below are links to purchase the books where most of the above techniques originated, along with lots of additional information about minimum viable thinking, innovative thinking, and the Design Thinking process!
Once empathy-driven discovery sparks a challenge worth solving, brainstorming unlocks the brilliant ideas hidden beyond the “usual” thinking. Explore these methods to inspire your team!
Brainstorming Menu
Ready to get serious about Brainstorming?
Below are links to purchase the books where most of these brainstorming techniques originated, along with lots of additional information about innovative thinking and the Design Thinking process!