Seen. Felt.

Loved.

You’ve poured everything into your product.

Let’s make sure your customers feel it, too.

Co-create the kind of emotional connection that turns visibility into real love—and real sales.

Discover the human approach to business research.

Skip the

(Corporate, Soul-less)

Exercise.

“Business research” sounds… clinical, right? Like a guy in a suit holding a clipboard, asking you how a toothpaste ad made you feel.

Let’s be real: that’s not what we’re doing here.

This is human work. Messy, honest, curious work. It’s listening closely, asking weirdly specific questions, and noticing the moment someone lights up—or hesitates.

The goal? Clarity that actually moves the needle. Not just numbers on a spreadsheet, but insights that make your product sharper, your brand truer, and your customers feel…

Seen. Heard. Loved.

The

(Decidedly Human)

Process

The Spark Session

We kick things off with a deep-dive conversation about your product—what you love about it, where you feel stuck, and what questions keep tapping you on the shoulder.

Together, we design a plan. That might look like interviewing superfans, watching customers interact with your product in their natural environment, or testing how people actually interpret your packaging.

Best part? No lab coats—just listening and learning.

Immersive Research

We reconnect, unpack what we’ve learned, and follow the thread. This iterative process might lead to small but powerful shifts—or unlock a bold new direction. Either way, you’ll walk away with clear-eyed insight and a next move that feels true to you.

Insight Debrief

It’s not (really) research.

It’s conversation—with purpose.

Why I Do This (Messy) Work.

Heidi Evans

Founder, Messy Human, Researcher

I’m not here chasing the most scalable service, or the most profitable niche.

I’m building something that matters to me—just like you.

This is for the founder still in the thick of it.

Making brave, unglamorous decisions.

Building not just for market opportunity, but because it feels personal.

That’s who I’ve been building this for, too.

This offering wasn’t born in a pitch deck.

It came from messy trial and error—finding a way to bring deep, honest research to early-stage founders without the corporate sheen.

It hasn’t always been profitable.

It hasn’t always been efficient.

But it’s real. And it works.

Because when we slow down and actually connect with customers—ask the right questions, follow that spark—something shifts. We learn what makes them feel seen.

I’ve used this (messy, human) research process to build something that resonates with early-stage founders.

Now, let’s use it to build something that resonates with your people.