Launch Products
People Actually Want.
Skip months of guesswork. Find Product-Market Fit faster with research designed for early CPG founders.
Understand What Makes Customers Say “Yes”
As an early-stage CPG founder, your product is your baby — it’s personal. But turning a great product into a scalable brand means deeply understanding your target audience. We help you get clear on who your best customers are, what they care about, and how your product fits into their lives.
Building a new product? It starts with real people in real places.
Your research should, too. We’ve built a lean, fast-moving research program that turns every sales moment into a smart growth opportunity.
Know exactly who’s buying — right now.
Every demo, every activation, every farmer’s market? It's not just selling — it’s learning.
With agile surveys, you’ll capture live, actionable insights you can actually use:
Who’s buying — gender, age, behaviors?
Which product benefits hit hardest?
Where does your product shine — and where does it miss?
Go deeper with custom interviews.
Surveys give you the "what." Interviews unlock the "why."
After segmenting your customers, we’ll spot high-opportunity groups and dive in with targeted video interviews to surface deeper motivations, habits, and hidden needs.
Build living, breathing customer personas.
From real conversations come real customer profiles — not guesswork.
You’ll get dynamic personas packed with emotions, behaviors, and must-know demographics to fuel smarter decisions at every stage.
Get your next moves — crystal clear.
When the research wraps, you’ll have a hit list: benefits to lean into, product gaps to close, packaging tweaks to test, new segments to chase — and momentum to keep building.
How It Works
Why Me?
Heidi Evans
Founder & Researcher
I've been in your shoes.
Building something from nothing isn't about working harder — it’s about understanding your customer better than anyone else.
I learned that the hard way, and it pushed me to master the art of customer discovery: going beyond surface feedback to uncover what people really want.
Today, I use those skills to help early-stage CPG founders like you skip months (or years) of guesswork — and launch products that people can't wait to buy.
I can’t wait to partner with you!